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polaris: 北极星是一个支持多语言、多框架的云原生服务发现和治理中心,解决分布式和微服务架构中的服务可见、故障容错、流量控制和安全问题。
polaris: 北极星是一个支持多语言、多框架的云原生服务发现和治理中心,解决分布式和微服务架构中的服务可见、故障容错、流量控制和安全问题。
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README
北极星:服务发现和治理
English | 简体中文
README:
介绍
快速入门
下载单机版
启动服务端
验证安装
使用样例
服务注册发现和健康检查
服务限流
流量调度
配置管理
更多指南
交流群
参与贡献
更多文档请查看北极星官网
介绍
北极星是一个支持多语言、多框架的云原生服务发现和治理中心,解决分布式和微服务架构中的服务可见、故障容错、流量控制和安全问题。
核心功能点:
服务注册发现和健康检查
以服务为中心的分布式应用架构中,通过服务和注册发现的方式维护不断变化的请求地址,提高应用的扩展能力,降低应用的迁移成本。北极星提供对注册上来的服务实例进行健康检查,阻止主调方对不健康的服务实例发送请求。
流量调度:路由与负载均衡
根据请求标签、实例标签和标签匹配规则,对线上流量进行动态调度,可以应用于按地域就近、按标签灰度和新金丝雀发布等多种场景。
过载保护:服务限流与故障熔断
对于入口服务,北极星提供服务限流功能,当负载已经超过了系统的最大处理能力时,可针对不同的请求来源和系统资源进行访问限流,避免服务被压垮。
同时北极星也提供故障熔断功能,根据实时采集的错误率等指标,及时熔断异常的下游服务、接口、实例或者实例分组,降低请求失败率。
可观测性
提供服务治理可视化监控视图,支持请求量、请求延时和请求成功率的指标查询,支持服务调用关系和多维度的流量曲线查询,实现服务治理功能和流量观测一体化。
配置管理
支持应用配置、公共配置的订阅发布、版本管理、变更通知,实现应用配置动态生效。
特色:
北极星的功能采用插件化的形式实现,业务可以根据需求选择使用,也非常容易实现扩展
提供SDK和Sidecar两种接入方式,SDK适用于高性能的业务场景,Sidecar适用于无侵入的开发模式
对于SDK的接入方式,提供Java、Go、C++等多种语言的客户端,功能实现相同
北极星SDK可以集成到常用的框架和网关中,例如Spring Cloud、gRPC和Nginx
适用于Kubernetes,支持K8s service和Polaris sidecar的自动注入
腾讯百万级服务治理中心的开源版本,沉淀了腾讯多年的分布式服务治理经验
快速入门
下载单机版
可以从以下地址获取最新版本进行下载,下载时候请选择包名为polaris-standalone-release-*.zip的软件包,并且根据当前操作系统进行筛选(windows10选择windows,mac选择darwin,Linux/Unix选择linux)。
github下载
gitee下载
以polaris-standalone-release_v1.11.0-beta.2.linux.amd64.zip为例,下载后执行以下命令进行解压:
unzip polaris-standalone-release_v1.11.0-beta.2.linux.amd64.zip
cd polaris-standalone-release_v1.11.0-beta.2.linux
启动服务端
在Linux/Unix/Mac平台下,执行以下命令启动北极星单机版:
bash install.sh
在Windows平台下,执行以下命令启动北极星单机版:
install.bat
验证安装
curl http://127.0.0.1:8090
返回Polaris Server,证明功能正常
如需了解更多安装方式(如修改安装端口、容器化安装、集群版本安装等),可参考:部署手册
使用样例
北极星支持多语言、多框架、多形态(proxyless及proxy)的微服务进行接入。
服务注册发现和健康检查
(1) 基于主流框架开发的微服务接入可参考:
Spring Cloud接入
Spring Boot接入
gRPC-Go接入
(2) 主流语言微服务接入可参考:
Java语言接入
Go语言接入
C++语言接入
(3) proxy模式的微服务接入可参考:
Envoy接入
服务限流
(1) 基于主流框架开发的微服务接入可参考:
Spring Cloud接入
gRPC-Go接入
(2) 主流语言微服务接入可参考:
Java语言接入
Go语言接入
C++语言接入
(3) proxy模式的微服务接入可参考:
Nginx接入
流量调度
(1) 基于主流框架开发的微服务接入可参考:
Spring Cloud接入
gRPC-Go接入
(2) 主流语言微服务接入可参考:
Java语言接入
Go语言接入
(3) proxy模式的微服务接入可参考:
Envoy接入
配置管理
(1) 基于主流框架开发的微服务接入可参考:
Spring Cloud/Spring Boot接入
(2) 主流语言微服务接入可参考:
Java语言接入
Go语言接入
更多指南
更多功能使用指引可参考:使用指南
交流群
扫码下方二维码进入北极星开源社区交流群,加群之前有劳点一下 star,一个小小的 star 是对北极星作者们努力建设社区的动力。
北极星社区相关的特性计划、运营活动都会在交流群中进行发布,加群可以保证您不会错过任何一个关于北极星的资讯。
欢迎您在群里提出你在体验或者使用北极星过程中所遇到的疑问,我们会尽快答复。
您可以在群内提出使用中需要改进的地方,我们评审合理性后会接纳并尽快落实。
如果您发现 bug 请及时提 issue,我们会尽快确认并修改。
参与贡献
如果你有好的意见或建议,欢迎给我们提 Issues 或 Pull Requests,为提升北极星的开发体验贡献力量。
详见:CONTRIBUTING.md
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简介
北极星是一个支持多语言、多框架的云原生服务发现和治理中心,解决分布式和微服务架构中的服务可见、故障容错、流量控制和安全问题。
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1. 开源生态
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北极星是一个支持多语言、多框架的云原生服务发现和治理中心,解决分布式和微服务架构中的服务可见、故障容错、流量控制和安全问题。
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POLARIS® - THINK OUTSIDE
POLARIS® - THINK OUTSIDE
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Polaris - Think Outside
In 1954, our founders created an early snowmobile to better travel through northern Minnesota winter. Ever since, that same ingenuity and ability to THINK OUTSIDE has driven Polaris and our brands forward as we pioneer product breakthroughs and enriching experiences that help people work and play outside.
Model Lineup
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RANGER XD 1500 NorthStar Edition
The ultimate-in-work side by side that puts your job and comfort first.
EXPLORE RANGER LINEUP
Polaris XPEDITION ADV
Unlock experiences beyond the trailhead with Polaris XPEDITION.
EXPLORE POLARIS XPEDITION LINEUP
RZR XP
The next revolution in ruggedness, comfort and performance.
EXPLORE RZR LINEUP
GENERAL XP 1000
When you aim to get out and explore, GENERAL XP 1000 keeps up with your ambition.
EXPLORE GENERAL LINEUP
Sportsman 570 EPS
Delivering performance, reliability and legendary ride and handling for added comfort, from task to trail.
EXPLORE SPORTSMAN LINEUP
INDIAN MOTORCYCLE
Chief Bobber
This iconic cruiser is your chance to ride history with no trade-offs for technology.
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POLARIS SLINGSHOT
Slingshot R
Top of the lineup thrills for those who never settle and love to stand out.
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INDIAN MOTORCYCLE
CHALLENGER LIMITED
Combines cruiser style and fun with performance and comfort in mind.
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SNOW
PRO RMK
The Ultimate in Precision and Capability for Tight, Technical Trees.
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SNOW
INDY VR1
The Ultimate in Trail Performance and Ride Technology.
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SNOW
Switchback Assault
The Ultimate in Crossover Performance and Ride Technology.
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RIOT 3
Ultimate Dirt Bike Experience in Deep Snow.
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QX25
Customizable elegance for your water adventures.
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Sanpan 2700 ULW Twin
Double the power unleashed on the water.
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SunDeck 2600 OB
Versatility unleashed on the water.
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Pro XD
Purpose-built utility and transport vehicles – for on campus, on the jobsite, and in your company.
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MRZR Alpha
A new breed of light tactical vehicle that fulfills an evolving and expanding mission set for special operations and expeditionary forces.
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MRZR Diesel
The ultra-light mobility choice for a wide range of tactical missions.
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DAGOR A1
An ultra-light tactical vehicle that provides transportable, agile mobility for up to 9.
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MV850
Rugged and nimble all-terrain tactical mobility.
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Fire & Rescue
Most Complete Line Of Fire & Rescue Equipment For Side By Sides.
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Law Enforcement
Most Complete Line Of Law Enforcement Equipment For Side By Sides.
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WHAT’S NEW
SNOWCHECK 2025. EXCLUSIVE CUSTOMIZATION.
With Polaris’ true factory customization you can choose your sled, color and unique options such as engine, shocks and tracks.
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Polaris Adventures - Rentals and Membership
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Meeker, CO
Gianietti's Powersports Rentals
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Over 200 Miles of Trails
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220 Tours
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Cruise the Strip or Route 66
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Indian Motorcycle Rentals of San Diego
Motorcycles
Oceanside Cruise
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Polaris Adventures - Rentals and Membership
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Meeker, CO
Gianietti's Powersports Rentals
Laramie, WY
Albany Lodge
Laughlin, NV
220 Tours
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220 Tours
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News and Stories
See All News & Stories
Product
Polaris Announces 2025 Snowmobile Lineup Featuring New Technology, Model Upgrades
Community
Bennington Pontoons Receives NMMA Marine Industry CSI Award
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Indian Motorcycle And Roland Sands Design® Collaborate On Hooligan-Inspired, Limited-Edition Ftr
COMPANY
Ethisphere Names Polaris Inc. as one of the 2024 World's Most Ethical Companies®
The All-New Powersports Marketplace
All the tools you need to find your next used—or maybe new—powersports vehicle in one spot.
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GLOBAL LEADER IN POWERSPORTS
Powering passion and pioneering new possibilities for all those who play, work and THINK OUTSIDE.
About Polaris
Since 1954, Polaris has proudly defined, re-defined and then raised the bar again for the powersports industry. It is reflected in the innovation we bring to the products we design and experiences we create for all those who play, work and THINK OUTSIDE.
At Polaris, we take great pride in our history as a category pioneer and current position as the global industry leader in powersports. But with leadership comes a responsibility to keep pushing the industry forward — and there are always more people in more places who could benefit from an invitation to THINK OUTSIDE. That’s why our strategy focuses on staying ahead of our customers' needs. We will continue to deliver through elevated experiences, inspirational brands and rider-driven innovations, backed by the best and brightest people in the industry. This is what leading from the front means for Polaris. It’s a role we embrace to the fullest.
Polaris Brands
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At a Glance
Brands
+35
View Brand Portfolio
Headquarters
Medina, Minnesota
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2022 Sales
$8.6 billion
Established
1954
Businesses
For purposes of shareholder reporting, we are organized into three businesses:
Off Road
On Road
Marine
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Countries Served
+120
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Global Employees
~16,000
View Management Team
NYSE Symbol
PII
Our History
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Our Founders
The Polaris spirit can be traced back to co-founders Edgar Hetteen, his younger brother Allan and his close friend David Johnson. The hard-working trio started the forerunner of Polaris—Hetteen Hoist & Derrick—in 1945 in tiny Roseau, Minnesota. With World War II raging and metal scarce, their skill at repairing farm machinery quickly earned them loyal customers.
But it was their pioneering approach to finding a better way to get to remote hunting shacks in deep snow that earned them a place in history: Our co-founders developed an early snowmobile in 1955. To prove the vehicles weren't just frivolous toys, Edgar and three friends embarked on a 1,200-mile journey across the Alaskan wilderness to demonstrate the vehicle's durability. They lugged 900 pounds of provisions on toboggans and endured minus-40 degree temperatures to complete the journey in 21 days.
Their determination paid off. The machines became so popular that Polaris began manufacturing snowmobiles exclusively, which we did for many years before launching into additional product lines and services that leveraged our strengths in product development, powertrain, manufacturing, distribution and marketing.
Since adding all-terrain-vehicles (ATVs) in 1984, we've grown to become a global powersports leader, providing some of the best-selling-brands in the industry, including RANGER utility vehicles, RZR recreational side-by-sides, Indian Motorcycle, and Goupil electric vehicles.
We pushed boundaries again when we further expanded our offerings to include commercial vehicles, military vehicles and the industry-changing Slingshot 3-wheel roadster, along with marine offerings from Bennington, Godfrey and Hurricane.
In 2021 we raised the bar announcing our partnership with Zero Motorcycles launching the RANGER Kinetic Off-Road Vehicle and the Indian Motorcycles eFTR youth bikes and the eFTR Hooligan 1.2. We also partnered with Qmerit offering our customers home charging solutions.
We offer premium ride and drive experience opportunities through Polaris Adventures: and membership options with Polaris Adventures SELECT but we don’t stop there, Polaris enhances the riding experience with parts, garments, and accessories, along with a growing powersports aftermarket portfolio.
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车型列表
剃刀系列
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青少年系列
雪地摩托系列
XPEDITION
2座
剃刀 PRO R TROY LEE DESIGNS EDITION
¥440800
剃刀 PRO R
¥358000起
剃刀 TRAIL S 900
¥216800
剃刀 XP 1000
¥237500
剃刀 XP 1000 HIGH LIFTER
¥267800
4座
剃刀 PRO R 四座
¥409500
剃刀 XP 1000 四座
¥276000
剃刀 XP 1000 HIGH LIFTER 四座
¥276000
3座
游侠 XP 1000 PREMIUM
¥235800
6座
游侠 CREW 570 FULL-SIZE
¥189800
游侠 CREW XP 1000 PREMIUM
¥255800
竞技娱乐
运动家 XP 1000 ULTIMATE TRAIL
¥193800
运动家 XP 1000 HIGH LIFTER EDITION
¥199800
横行者 XP 1000S
¥192800
工作休闲
运动家 TOURING XP 1000
¥197800
运动家 450 H.O
¥92800
运动家 570 TOURING
¥125800
运动家 6X6 BIG BOSS 570
¥199800
ATV
OUTLAW 70 EFI
¥39800
OUTLAW 110 EFI
¥46800
UTV
RZR 200
¥65800
RANGER 150 EFI
¥60000
雪地摩托车
120 INDY
¥42800
PROSTAR S4 TITAN ADVENTURE 155
¥254000
850 RMK KHAOS SLASH 155
¥183800
550 VOYAGEUR LXT 144
¥139800
2座
XPEDITION XP NORTHSTAR
¥436000
XPEDITION ADV NORTHSTAR
¥455000
5座
XPEDITION XP 5 NORTHSTAR
¥492000
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关于北极星对于世界各地的数百万人来说,北极星已成为工作和娱乐中冒险和激情的代名词。
品牌概述北极星工业公司于1954年成立于美国明尼苏达州,从雪地摩托车领域起家,专注于打造兼具高性能、高品质和前沿突破性的运动车辆,业务遍及全球140多个国家和地区,旗下拥有全地形越野车(All Terrain Vehicle 简称ATV)/(Utility Vehicle 简称UTV),雪地摩托车,美式巡航摩托车等业务以及30多个子品牌,以此来满足用户野外作业和休闲娱乐的需求。近十年来,Polaris 北极星不断拓展业务领域,涉及商用、军用车辆以及电动车。凭借丰富的产品线及持续开拓的精神,以及对设计制造工艺的创新与突破,Polaris北极星成为高端动力运动文化的领导品牌,也是全球最大的全地形越野车生产商。2010年Polaris北极星正式进入中国市场,致力于为用户提供完善的产品线和服务体系,并引领高端资深越野户外体验。
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polaris是什么意思_polaris的翻译_音标_读音_用法_例句_爱词霸在线词典
ris是什么意思_polaris的翻译_音标_读音_用法_例句_爱词霸在线词典首页翻译背单词写作校对词霸下载用户反馈专栏平台登录polaris是什么意思_polaris用英语怎么说_polaris的翻译_polaris翻译成_polaris的中文意思_polaris怎么读,polaris的读音,polaris的用法,polaris的例句翻译人工翻译试试人工翻译翻译全文Polaris英 [pəuˈlɛəris]美 [pəˈlærɪs]释义n.北极星; 北辰大小写变形:POLARIS点击 人工翻译,了解更多 人工释义实用场景例句全部Polaris happens to lie almost diretly over the North Pole.北极星恰巧差不多位于北极的正上方.辞典例句During the polaris Strobbe developed, which is a rapid newspaper sedan machine.在上世纪九十年代,Strobbe开发polaris, 这是一款快速的报纸制版机.互联网Orion won't rise until Cassipeia swings above Polaris , the North Star.直到仙后座升到北极星的正上方,猎户座才会出现在天空中.互联网Polaris, the North Star?抑或是北极星或北斗星?互联网Launch the Polaris, the end doesn't scare us.发射北极星, 末日就不会吓到我们.互联网The third is star, which means polaris.三:星名, 指北极星.互联网Polaris still flashing, she still exists.北极星依然闪烁, 她依然存在.互联网Or Polaris, the North Star?或者熟悉北极星 么 ?互联网If you lose your way, find polaris, it will be always the same position.她的位置永远都不会动, 不管在哪里都可以轻易地找到;抬头找找, 不论何时他都会在那里.互联网The 2008 Polaris Phoenix 200 ATV was made to be the perfect entry - level sport ATV.2008年北极星凤凰200亚视作出予以完美的入门级体育亚视.互联网This Polaris ATV also features a hydraulic clutch that is smooth and easy to pull.这北极星亚视还设有液压离合器是顺利和容易拉.互联网收起实用场景例句英英释义Noun1. the brightest star in Ursa Minor; at the end of the handle of the little dipper; the northern axis of the earth points toward it收起英英释义释义实用场景例句英中金看海外 | Polaris:全球户外动力运动装备领导者_手机新浪网
中金看海外 | Polaris:全球户外动力运动装备领导者_手机新浪网
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中金看海外 | Polaris:全球户外动力运动装备领导者
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2021.12.2207:50
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Polaris是北美全地形车市场领导者。复盘其发展历程,我们认为Polaris产品的密集创新与精准定位,渠道的快速反应,以及生产的灵活性,是其成功的关键因素。我们认为,Polaris关于产品、渠道和生产三大关键要素的发展战略,对国内企业成长具有借鉴意义。全球动力运动装备市场领导者,超越本田后牢固占据北美市场龙头地位。北美地区是全地形车最大的市场,销量占据全球八成以上。Polaris 60%以上收入来自全地形车,自1984年进入该市场以来深耕近四十年,2008年金融危机后敏锐洞察到下游需求变革,在ATV需求下滑、UTV消费意识觉醒之际抢先布局UTV,构筑先发优势,从市场跟随者一跃成为领导者,超越本田成为北美市场龙头厂商,到2013年份额约为后者的两倍以上。为何Polaris能够把握机会实现超越?我们认为产品、渠道与生产三要素缺一不可。(1)产品端,Polaris在市场相对空白期,凭借高密度的产品创新与精准的细分市场定位,在对的时点将对的产品推向客户,抢先占领市场份额。产品创新背后,除了研发投入支持,渠道与生产线改革对缩短新品投放周期起到重要作用。(2)渠道端,Polaris实施MVP计划,基于经销商销售趋势,灵活调整供货,订货周期由6个月缩短至2周。(3)生产端,Polaris 启用更贴近终端的生产基地,垂直整合关键制造环节,生产线灵活改造,可混合生产各种产品。在2009-2015年黄金发展期,Polaris凭借产品创新、渠道快速反应与灵活生产的先发优势,逐步拉大与竞争对手的差距。终端需求下滑超预期;市场竞争加剧超预期;供应链供给受限超预期。Polaris:全球户外动力运动装备领导者经营概况:全球全地形车市场龙头市场地位:全球全地形车行业龙头,多年位居北美第一名。Polaris是全球动力运动装备龙头企业,2009年以来在北美全地形车市场份额始终保持第一,2020年在北美雪地摩托车市场、900cc以上大排量摩托车市场份额均排名第二。业务布局:深耕户外动力运动市场,面向欧美消费市场。Polaris通过内生培育和外延并购,业务涵盖了全地形车、雪地摩托、大排量摩托、船艇等户外动力运动装备。2020年,Polaris实现营收71.08亿美元,其中全地形车(含雪地摩托)收入占比超六成达到45.3亿美元,北美地区收入约占85%达到57.9亿美元。图表1:Polaris全地形车收入占比超过6成
资料来源:公司公告,中金公司研究部。注:全球邻近市场产品包括商用的轻型运输、人员运输、城郊通勤运输,以及特种战术防御车辆。图表2:Polaris主要产品类型及市场概况
资料来源:公司官网,公司公告,中金公司研究部。注:ATV全称为All-terrain vehicles,无防滚架;UTV全称为Utility Vehicles,有防滚架;Polaris自有摩托车品牌Victory因持续亏损于2017年退出市场,目前仅拥有2011年收购的Indian Motorcycle品牌;全球市场规模数据来自Polaris公司估算值。历史回溯:把握户外动力运动需求变迁,构筑新成长曲线敏锐把握行业兴衰,持续打造新成长曲线。无论雪地摩托车还是全地形车,Polaris都把握住了行业需求上升期进入市场,并在需求衰退期积极开拓新兴市场,打造新的成长曲线,例如80年代雪地摩托车需求陷入低谷后进入ATV市场,90年代末又进入大排量巡航摩托车市场,以及2011年以来大规模并购,拓展至通勤/轻型运输车辆、配件等售后市场、个人船舶等产品线。图表3:Polaris发展历程关键节点
资料来源:公司公告,公司官网,中金公司研究部复盘公司上市以来发展历程,大致分为以下五个阶段:图表4:Polaris营业收入及同比增速
资料来源:公司公告,中金公司研究部►发展初期(1994-2005年):业务重心由雪地摩托转向全地形车,定位于市场跟随者ATV全地形车行业需求快速增长。这一阶段全地形车行业从低谷复苏,恢复快速增长,1995-2005年ATV行业销量CAGR达13%,到2005年达到历史最高点113.8万辆。相反地,雪地摩托行业增速放缓,1995-2005年全行业销量CAGR仅为-2%,到2005年下降至17.4万辆。Polaris在这一阶段调整业务重心,由雪地摩托转向全地形车。1994-2005年Polaris雪地摩托收入占比由44%下降至14%。Polaris作为ATV市场跟随者,充分享受行业增长红利,实现了盈利与估值双升,2005年公司市值首次达到30亿美元高点。由于Polaris ATV份额仍落后于本田等龙头,叠加雪地摩托行业低迷,1994-2005年公司整体营收CAGR为8%,略低于行业增速,平均毛利率为22.9%,平均净利率为5.9%。►危中有机(2005-2009年):在ATV需求下滑的困境中,抓住UTV发展机遇宏观经济疲软,ATV行业销量断崖式下滑。2005-2009年ATV行业销量CAGR为-19%,受宏观经济波动影响,2009年ATV销量下滑至49.6万辆。此外,以Polaris为首的厂商持续推出UTV新车型,由于UTV可搭载多名乘客,通过方向盘和脚踏板控制车辆,具备防滚架,安全性更高,有效载荷与货物容量均大幅提升,适用于农牧场工作、休闲娱乐等更多场景,消费结构开始由ATV向UTV转变。受行业需求下滑影响,Polaris估值回调至历史低位。Polaris在2005-2009年总体营收CAGR为-2%,平均毛利率为24.2%,平均净利率为6.4%。公司估值亦受到行业层面需求下滑影响,回调至历史低位。受估值回调影响,2009年公司市值下滑到历史低点4.7亿美元。ATV需求下滑危机中,Polaris率先抓住UTV发展机会,奠定发展基础。Polaris相比本田等竞争对手更早地储备了UTV产品,通过加大新产品投放力度,缩短新产品投放周期,抓住了需求结构性转换的机会,为下一阶段快速增长奠定了基础。图表5:全地形车产品中UTV取代ATV成为新趋势
资料来源:公司公告,中金公司研究图表6:ATV与UTV的对比
资料来源:公司公告,中金公司研究图表6:ATV与UTV的对比
资料来源:公司公告,中金公司研究部。注:ATV产品示例与零售价均以Sportsman 570为例;UTV产品示例与零售价均以RANGER SP570为例。► 黄金发展(2009-2015年):巩固先发优势,盈利能力明显提升,公司市值增长21倍UTV行业需求高涨,公司巩固并扩大先发优势,份额显著提升。这一阶段UTV需求快速增长,2009-2015年UTV行业销量CAGR达到11%。Polaris在行业需求回暖背景下,继续巩固先发优势,通过经销渠道改革,不断缩短新产投放周期。这一阶段Polaris在北美全地形车市场份额大幅提升,2009年以来始终保持北美全地形车行业龙头地位,份额是第二名的两倍以上。产品结构升级叠加规模效应,盈利能力获得较大提升。2009-2015年Polaris营收CAGR为20%,平均毛利率为28.8%,平均净利率为8.7%,收入规模与利润水平均有大幅提升,主要由于产品结构升级、成本持续降低、销量提升下规模效应凸显。公司盈利与估值水平双升,归母净利润由1亿美元提升至4.5亿美元(CAGR=29%),市值在2014年底达到历史高点105亿美元,较2009年历史低点增长了21倍。图表7:Polaris 2009-2015年平均毛利率为28.8%
资料来源:公司公告,中金公司研究部图表8:Polaris 2009-2015年平均净利率为8.7%
资料来源:公司公告,中金公司研究部►并购扩张(2016-2020年): 盈利能力承压,并购切入售后与船艇市场内生业务增速放缓,积极寻求售后服务与船艇并购机会。2016年行业增速整体放缓,竞争加剧,叠加Polaris全地形车因部分型号存在起火风险而被召回,销量出现下滑;摩托车自有品牌Victory因长期亏损于2017年彻底退出市场。Polaris积极寻求并购机会,2014-2016年并购多个零部件品牌,扩大售后服务规模;2018年收购Boat Holdings重新进入船艇生产领域。盈利能力承压,市值进入调整阶段。2016-2020年Polaris营收CAGR为12%,内生业务CAGR仅6%,受销量下滑、新产能投放、运费与关税成本上涨等影响,平均毛利率下滑至25.5%,平均净利率下滑至3.9%。公司市值进入调整阶段,由高点回落至60亿美元左右。►疫情扰动(2020年-至今):需求表现旺盛,公司受供应链等影响供给能力受限2020年新冠疫情的爆发对北美全地形车市场的供需影响较大。1)需求端,全地形车为客户提供了具有吸引力的社交距离解决方案,ATV与UTV行业销量分别同比+22%/+25%至46.5/69万辆。公司估计2020年北美全地形车零售额同比增长约30%。2)供给端,一方面疫情造成部分工厂生产运营的暂停,另一方面物流等因素扰乱全球供应链,本土厂商供给能力受到限制。Polaris受供应链等因素影响,供给能力受限,增速弱于行业。尽管行业销售表现强劲,但2020年Polaris全地形车(含雪地摩托)收入同比增速仅为8%,总体营收同比增长3.6%。渠道库存水平也侧面反映了公司供给的受限,2020年Polaris北美经销商库存同比减少60%。图表9:疫情前后北美经销商库存水平对比
资料来源:公司公告,中金公司研究部►并购扩张(2016-2020年): 盈利能力承压,并购切入售后与船艇市场内生业务增速放缓,积极寻求售后服务与船艇并购机会。2016年行业增速整体放缓,竞争加剧,叠加Polaris全地形车因部分型号存在起火风险而被召回,销量出现下滑;摩托车自有品牌Victory因长期亏损于2017年彻底退出市场。Polaris积极寻求并购机会,2014-2016年并购多个零部件品牌,扩大售后服务规模;2018年收购Boat Holdings重新进入船艇生产领域。盈利能力承压,市值进入调整阶段。2016-2020年Polaris营收CAGR为12%,内生业务CAGR仅6%,受销量下滑、新产能投放、运费与关税成本上涨等影响,平均毛利率下滑至25.5%,平均净利率下滑至3.9%。公司市值进入调整阶段,由高点回落至60亿美元左右。►疫情扰动(2020年-至今):需求表现旺盛,公司受供应链等影响供给能力受限2020年新冠疫情的爆发对北美全地形车市场的供需影响较大。1)需求端,全地形车为客户提供了具有吸引力的社交距离解决方案,ATV与UTV行业销量分别同比+22%/+25%至46.5/69万辆。公司估计2020年北美全地形车零售额同比增长约30%。2)供给端,一方面疫情造成部分工厂生产运营的暂停,另一方面物流等因素扰乱全球供应链,本土厂商供给能力受到限制。Polaris受供应链等因素影响,供给能力受限,增速弱于行业。尽管行业销售表现强劲,但2020年Polaris全地形车(含雪地摩托)收入同比增速仅为8%,总体营收同比增长3.6%。渠道库存水平也侧面反映了公司供给的受限,2020年Polaris北美经销商库存同比减少60%。图表9:疫情前后北美经销商库存水平对比
资料来源:公司公告,中金公司研究部。注:官方未披露市场份额具体数值,仅提供趋势参考图表10:疫情下Polaris供应能力受到限制
资料来源:公司公告,中金公司研究部。注:官方未披露市场份额具体数值,仅提供趋势参考图表11:Polaris股价历史复盘
资料来源:公司公告,中金公司研究部。注:官方未披露市场份额具体数值,仅提供趋势参考图表11:Polaris股价历史复盘
资料来源:Capital IQ,中金公司研究部图表12:Polaris前向P/E估值中枢为15.2x
资料来源:Capital IQ,中金公司研究部。注:前向P/E采用Capital IQ盈利预测一致预期。为何Polaris份额实现逆势提升,成长为全球龙头?金融危机后Polaris表现亮眼,在行业低个位数增长背景下,获得CAGR超20%的逆势增长。►市场份额:本田作为将ATV引入北美市场的厂商,2008年前北美市场份额始终排在首位。金融危机后,Polaris实现逆势增长,市场份额首次超越本田,成为北美市场第一名,并保持至今。2013年Polaris ATV市场份额约30%+,UTV市场份额约40%,整体全地形车市场份额约30%+,是本田份额的两倍以上。► 财务表现:2009年Polaris受危机影响营收同比下滑20%至15.8亿美元,2010年恢复增长势头,2009-2014年营收CAGR达23%,增长至44.8亿美元。同时期全球全地形车销量CAGR仅为3%,本田摩托车部门(含全地形车)营收CAGR仅为4%。图表13:北美全地形车市场份额(按销量)
资料来源:公司公告,中金公司研究部。注:统计口径为北美全地形车市场销量;官方未披露具体数值,仅提供趋势参考。2013年Polaris份额约30%+。图表14:Polaris全地形车营收增速高于行业增速
资料来源:公司公告,中金公司研究部。注:统计口径为北美全地形车市场销量;官方未披露具体数值,仅提供趋势参考。2013年Polaris份额约30%+。图表14:Polaris全地形车营收增速高于行业增速
资料来源:公司公告,中金公司研究部。注:全球全地形车销量包括ATV与UTV车型;Honda摩托车业务包括两轮摩托车与全地形车。我们认为Polaris实现超越的关键在于,其较同行更早推出UTV车型,抓住ATV向UTV转型的消费变革机遇,并在产品创新、渠道快速响应与灵活生产等方面建立先发优势。►行业背景:2005年ATV全球销量达到历史高点113.8万辆,UTV当年销售24.5万辆,处于起步阶段。此后,受外部环境冲击、ATV需求疲软以及UTV新车型推出的影响,ATV销量呈断崖式下滑,UTV逐渐取代ATV。► 竞争格局:本田当时牢固占据ATV市场第一的位置,后进入者很难在短时间内实现超越,但在UTV这一新兴市场,发展初期没有绝对的垄断者。Polaris经过数年深耕后,把握住需求切换的机会,持续发布重磅新品,建立先发优势,逐步成长为UTV市场龙头。► 先发优势:Polaris早在1998年就推出UTV车型RANGER,2007年再次推出定位休闲娱乐的UTV车型RZR,而本田直到2008年才首次进入UTV市场。相比之下,Polaris UTV车型经历数次升级迭代,对消费者需求洞察更为深刻,先发优势明显。对比2004与2007年,ATV利润占Polaris全地形车业务利润的比重,已从50%下降至20%。产品:创新兼具力度与速度,新品细分市场定位精准产品创新力度加大,新产品对收入贡献达70%以上。Polaris基于对消费者需求的深刻理解,从2006年开始加大产品创新力度,不断应用新技术,2006-2014年全地形车累计型号由20个提升至49个。2011-2020年公司过去3年新产品对收入的贡献度保持在65%以上。持续创新的背后,是公司研发投入力度的支持,Polaris研发费用率和研发人员占比常年保持在稳定高位。图表15:Polaris全地形车产品型号累计值持续提升
资料来源:公司公告,中金公司研究部图表16:过去3年开发产品对收入贡献比重持续提升资料来源:公司公告,中金公司研究部除了加大创新力度,Polaris也在持续缩短新品投放市场的周期。根据公司公告,2008年Polaris推出新产品的速度较2007年和2006年分别提升了15%和36%,这主要来自生产端与销售渠道的改革。根据公司公告,2008年Polaris供应链反应速度同比压缩了50%,此外经销渠道订货模式开始改革,公司生产制造能够针对终端市场动态的需求变化做出更快速灵活的调整。图表17:Polaris新品投放市场的速度远快于对手资料来源:Crocker Data,公司公告,公司官网,中金公司研究部。注:左上角为Polaris新品投放,右下角为竞争对手新品投放;官方未披露具体数值,仅提供趋势参考。图表18:Polaris新产品投放周期不断缩短资料来源:公司公告,公司官网,中金公司研究部。注:官方未披露具体数值,仅提供趋势参考。不同系列品牌定位清晰,避免产品之间的份额侵蚀。尽管Polaris推出较多系列,但不同系列面向不同类型的消费需求,在细分市场充分挖掘用户需求。以UTV为例,RANGER与RZR定位于不同细分市场用户。RANGER较早推出,提出“Hardest working & Smoothest riding”定位,主要面向农场、牧场等用户的工作需求。2007年推出RZR系列,提出“Razor sharp performance”的品牌定位,面向大众消费者的休闲娱乐需求。在RZR推出后,公司估算当年销售中仅有20%的需求来自原有系列的转换,80%为新增需求,避免了内部份额侵蚀,切入了新应用领域。渠道:扩大经销商规模,实施MVP计划压缩订货周期渠道改革叠加收购整合,渠道经销商规模持续扩大。2008-2009年Polaris北美地区经销商数量降至历史最低,后经过大刀阔斧的改革,吸引了更多渠道商加入。此外,Polaris这一期间在收购其他品牌的同时整合了对方的渠道,经销商数量到2014年增长至1750家。此外,与竞争对手不同的是,Polaris的全地形车经销商也是雪地摩托经销商,还通过草坪、花园和农具经销商销售全地形车,更贴近终端用户,与主要通过其附属摩托车经销商销售全地形车产品的竞争对手不同。对比2010年与2012年,Polaris成为经销商数量不降反升的少数优质品牌。图表19:Polaris北美地区经销商数量持续增长资料来源:公司公告,中金公司研究部图表20:Polaris 1Q12相比1Q10经销商数量提升2%
资料来源:公司公告,中金公司研究部图表16:过去3年开发产品对收入贡献比重持续提升资料来源:公司公告,中金公司研究部除了加大创新力度,Polaris也在持续缩短新品投放市场的周期。根据公司公告,2008年Polaris推出新产品的速度较2007年和2006年分别提升了15%和36%,这主要来自生产端与销售渠道的改革。根据公司公告,2008年Polaris供应链反应速度同比压缩了50%,此外经销渠道订货模式开始改革,公司生产制造能够针对终端市场动态的需求变化做出更快速灵活的调整。图表17:Polaris新品投放市场的速度远快于对手资料来源:Crocker Data,公司公告,公司官网,中金公司研究部。注:左上角为Polaris新品投放,右下角为竞争对手新品投放;官方未披露具体数值,仅提供趋势参考。图表18:Polaris新产品投放周期不断缩短资料来源:公司公告,公司官网,中金公司研究部。注:官方未披露具体数值,仅提供趋势参考。不同系列品牌定位清晰,避免产品之间的份额侵蚀。尽管Polaris推出较多系列,但不同系列面向不同类型的消费需求,在细分市场充分挖掘用户需求。以UTV为例,RANGER与RZR定位于不同细分市场用户。RANGER较早推出,提出“Hardest working & Smoothest riding”定位,主要面向农场、牧场等用户的工作需求。2007年推出RZR系列,提出“Razor sharp performance”的品牌定位,面向大众消费者的休闲娱乐需求。在RZR推出后,公司估算当年销售中仅有20%的需求来自原有系列的转换,80%为新增需求,避免了内部份额侵蚀,切入了新应用领域。渠道:扩大经销商规模,实施MVP计划压缩订货周期渠道改革叠加收购整合,渠道经销商规模持续扩大。2008-2009年Polaris北美地区经销商数量降至历史最低,后经过大刀阔斧的改革,吸引了更多渠道商加入。此外,Polaris这一期间在收购其他品牌的同时整合了对方的渠道,经销商数量到2014年增长至1750家。此外,与竞争对手不同的是,Polaris的全地形车经销商也是雪地摩托经销商,还通过草坪、花园和农具经销商销售全地形车,更贴近终端用户,与主要通过其附属摩托车经销商销售全地形车产品的竞争对手不同。对比2010年与2012年,Polaris成为经销商数量不降反升的少数优质品牌。图表19:Polaris北美地区经销商数量持续增长资料来源:公司公告,中金公司研究部图表20:Polaris 1Q12相比1Q10经销商数量提升2%
资料来源:公司公告,公司官网,中金公司研究部经销商供货体系改革,降低了经销商库存水平,推动其零售额增长。2008年Polaris面向经销商推出“Maximum Velocity Program(最快速度计划)”,基于经销商的零售销售趋势,灵活调整供货,将经销商订货周期由6个月缩短至2周,降低了经销商的库存水平。2010年北美经销商库存水平同比下降20%,较2006年下降50%。我们认为,MVP计划使经销商不再需要打折产品以缓解库存过剩,Polaris则能更加灵活地应对市场需求变化,有利于推动零售额的增长。图表21:Polaris北美市场经销商库存水平下降
资料来源:公司公告,公司官网,中金公司研究部。注:截至2015年7月;官方未披露具体数值,仅提供趋势参考。图表22:Polaris北美经销商的平均销量增幅最大
资料来源:公司公告,公司官网,中金公司研究部。注:截至2015年7月;官方未披露具体数值,仅提供趋势参考。图表22:Polaris北美经销商的平均销量增幅最大
资料来源:公司公告,公司官网,中金公司研究部。注:截至2015年7月;官方未披露具体数值,仅提供趋势参考。生产:产能基地贴近终端市场,生产模式灵活性高生产基地贴近终端市场,有利于降低运输成本。Polaris 85%以上的收入来自北美地区,因此生产基地主要分布于美国与墨西哥。伴随消费结构向UTV转型,来自美国南部的需求增长,为降低运输及制造成本,2011年Polaris在墨西哥新建生产基地。此外,Polaris在欧洲波兰也建有生产基地,主要面向欧洲市场需求。图表23:Polaris产能主要分布于北美地区资料来源:公司公告,中金公司研究部。注:标星处为Polaris主要生产基地;浅黄色为北美地区的生产基地;灰色为北美以外的生产基地;产能分布截至2019年7月。生产模式较为灵活,关键环节自制率高。Polaris产品线采用类似的技术、设备和人员,可以根据市场需求的动态变化,在现有生产线上混合生产各种产品。Polaris将制造关键环节进行垂直整合,包括注塑成型、焊接、离合器组装以及喷漆,提升了生产效率;核心零部件自制率高,Polaris发动机的自制率由2007年的30%提升至2012年的80%,更有利于控制产品质量。此外,非关键环节零部件则外包给供应链加工,例如油箱、履带、轮胎、座椅和仪表等。风险提示终端需求下滑超预期。由于户外动力运动的可选消费属性较强,终端需求与宏观经济走势息息相关,历史上看Polaris季度业绩增速与美国GDP增速变动方向基本一致。因此如果宏观经济走势出现大幅波动,导致全地形车以及大排量摩托车等终端需求下滑超预期,可能对公司业绩产生较大影响。市场竞争加剧超预期。2016年之后由于市场新进入者增加,市场竞争加剧,Polaris利润率水平受到一定程度影响。因此如果户外动力运动市场竞争进一步加剧,可能会导致公司市场份额下降,加大营销投入力度,进而影响到公司的利润率水平。供应链供给受限超预期。2020年疫情以来尽管下游需求表现旺盛,但是Polaris一方面由于疫情造成部分工厂生产运营的暂停,另一方面物流等因素扰乱全球供应链,导致供给能力受到限制。因此如果供应链受限制程度进一步加大,公司市场份额可能会出现进一步下滑。本文摘自:2021年12月16日已经发布的《Polaris:全球户外动力运动装备市场领导者》丁 健 SAC 执证编号:S0080520080002 SFC CE Ref:BRQ847陈显帆 SAC 执证编号:S0080521050004 SFC CE Ref:BRO897张 贤 SAC 执证编号:S0080121070238
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Sina.cn(京ICP证000007) 2024-03-07 20:37
<Polaris RZR: Sport Side by Sides (SxS)
Polaris RZR: Sport Side by Sides (SxS)
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TRAIL
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2024 RZR TRAIL
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$15,999
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Seating Options: 2 Seat
2024 RZR TRAIL S
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$17,999
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Seating Options: 2 Seat
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2024 RZR XP
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$20,999
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Seating Options: 2 Seat - 4 Seat
2024 RZR PRO XP
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$24,599
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2024 RZR TURBO R
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$27,799
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2024 RZR PRO R
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$37,499
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2024 POLARIS XPEDITION XP
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2024 POLARIS XPEDITION ADV
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2024 GENERAL 1000
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2024 GENERAL XP 1000
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$24,499
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2024 RANGER SP 570
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$11,699
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seat - 4 Seat
2024 RANGER SP 570 NORTHSTAR
Starting at
$19,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seat - 4 Seat
FULL-SIZE
FULL-SIZE
2024 RANGER 570 FULL-SIZE
Starting at
$12,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
2024 RANGER 1000
Starting at
$14,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
2024 RANGER XP 1000
Starting at
$20,299
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
2024 RANGER XP 1000 NORTHSTAR
Starting at
$27,899
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
EXTREME DUTY
EXTREME DUTY
2024 RANGER XD 1500
Starting at
$29,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
2024 RANGER XD 1500 NORTHSTAR EDITION
Starting at
$39,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
SPECIAL EDITIONS
SPECIAL EDITIONS
2024 RANGER XP 1000 NORTHSTAR EDITION TRAIL BOSS
Starting at
$34,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 3 Seat - 6 Seat
2024 RANGER XP 1000 TEXAS EDITION
Starting at
$24,299
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 6 Seat
ELECTRIC
ELECTRIC
2024 RANGER XP KINETIC
Starting at
$29,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options:
3 Seat
Sportsman Models
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RECREATION & UTILITY
RECREATION & UTILITY
2024 SPORTSMAN 450
Starting at
$6,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN 570
Starting at
$7,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN 850
Starting at
$10,699
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN XP 1000
Starting at
$15,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
TOURING
TOURING
2024 SPORTSMAN TOURING 570
Starting at
$9,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seats
2024 SPORTSMAN TOURING 850
Starting at
$13,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seat
2024 SPORTSMAN TOURING XP 1000 TRAIL
Starting at
$15,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seats
SPORT
SPORT
2024 SPORTSMAN XP 1000 S
Starting at
$17,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SCRAMBLER 850
Starting at
$12,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SCRAMBLER XP 1000 S
Starting at
$17,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
SPECIAL EDITIONS
SPECIAL EDITIONS
2024 SPORTSMAN 6X6 570
Starting at
$13,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seats
2024 SPORTSMAN RIDE COMMAND EDITION
Starting at
$12,399
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN HUNT EDITION
Starting at
$11,699
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN HIGH LIFTER EDITION
Starting at
$12,199
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
Youth Models
SIDE-BY-SIDES
SIDE-BY-SIDES
2024 RZR 200 EFI
Starting at
$6,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seats
2024 RANGER 150 EFI
Starting at
$6,299
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 2 Seats
ATVS
ATVS
2024 OUTLAW 70 EFI
Starting at
$2,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Logistics surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 OUTLAW 110 EFI
Starting at
$3,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Logistics surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 SPORTSMAN 110
Starting at
$3,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Logistics surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
2024 PHOENIX 200
Starting at
$4,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Logistics surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
Seating Options: 1 Seat
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#1 SPORT SIDE-BY-SIDE BRAND
Accelerate beyond the everyday.
Key Features
Performance
Feel the Thrill
The ultimate combination of power, agility and unrivaled ride and handling to take on the most dynamic environments.
Strength
Tackle Any Challenge
Stay out there longer with durable components engineered to take on the toughest terrain and the most challenging environments.
Technology
Industry-Leading Tech
Unlock an unprecedented riding experience with RIDE COMMAND technology and the intelligent control of DYNAMIX active suspension.
Performance
Feel the Thrill
The ultimate combination of power, agility and unrivaled ride and handling to take on the most dynamic environments.
Strength
Tackle Any Challenge
Stay out there longer with durable components engineered to take on the toughest terrain and the most challenging environments.
Technology
Industry-Leading Tech
Unlock an unprecedented riding experience with RIDE COMMAND technology and the intelligent control of DYNAMIX active suspension.
1 / 3
The RZR Lineup
Trail
Multi-Terrain
Wide Open
Youth
2024 RZR TRAIL
Take on trails with ease in this 50” machine, thanks to immediate acceleration, plush all-day comfort and available industry-leading tech.
Starting at
$15,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR TRAIL S
The quickest 60" trail machine on the market also delivers uncompromised agility and comfort for fun, plush all-day riding.
Starting at
$17,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR XP
The new, completely redesigned industry's best-selling sport side-by-side with a rugged design, all day comfort and legendary performance. Available in 2-seat and 4-seat models.
Starting at
$20,999
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR PRO XP
Capable, versatile, and thrilling, RZR Pro XP delivers strong performance with 181 HP, up to 22” of usable suspension travel and DYNAMIX active suspension. Available in 2-seat and 4-seat models.
Starting at
$24,599
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR TURBO R
Meet the strongest 74" wide turbocharged machine we’ve ever built, featuring thrilling performance, rugged strength and next-level control from DYNAMIX DV straight from the factory. Available in 2-seat and 4-seat models.
Starting at
$27,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR PRO R
The most powerful side-by-side we’ve ever built, with a 74" stance, a heart-throttling 225 HP engine, rugged strength and next-level control from DYNAMIX DV. Available in 2-seat and 4-seat models.
Starting at
$37,499
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Commodity surcharge of $500 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
2024 RZR 200 EFI
Get the next generation growing with confidence-inspiring performance and safety features parents want, like youth Ride Control. For ages 10+.
Starting at
$6,799
US MSRP
Manufacturer’s suggested retail price (MSRP) subject to change. MSRP also excludes destination and handling fees, tax, title, license and registration. Dealer prices may vary. Logistics surcharge of $250 will apply. Plus destination charge and set-up. May be shown with additional modifications or accessories.
BROWSE MODELS
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Whether it’s over challenging trails, across unrelenting whoops or up massive dunes, there is a RZR waiting to show you every inch of the world. Just tell us where you need to go and we’ll take you there.
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INTRODUCING
The 2024 RZR Lineup
Whether it’s over challenging trails, across unrelenting whoops or up massive dunes, there is a RZR waiting to show you every inch of the world. Just tell us where you need to go and we’ll take you there.
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IT'S GO TIME SALES EVENT
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THE ULTIMATE OFF-ROAD TECHNOLOGY
RIDE COMMAND offers next-level features to enhance your ride, make planning easy, and let you feel the thrill.
Explore RIDE COMMAND
GPS Navigation
With over a million miles of trails available offline, easily stay on route with GPS navigation and pre-downloaded maps.
Learn More
Group Ride
Keep track, communicate, navigate and stay connected with fellow riders on any adventure.
Learn More
Route Planning
Easily plan your route by points of interest and waypoints to make the most of your off road adventure.
Learn More
Camera Integration
With Camera Integration on your In-Dash Display, you'll know how to navigate with full view of your surroundings.
Learn More
THE ULTIMATE OFF-ROAD TECHNOLOGY
RIDE COMMAND offers next-level features to enhance your ride, make planning easy, and let you feel the thrill.
Explore RIDE COMMAND
GPS Navigation
With over a million miles of trails available offline, easily stay on route with GPS navigation and pre-downloaded maps.
Learn More
Group Ride
Keep track, communicate, navigate and stay connected with fellow riders on any adventure.
Learn More
Route Planning
Easily plan your route by points of interest and waypoints to make the most of your off road adventure.
Learn More
Camera Integration
With Camera Integration on your In-Dash Display, you'll know how to navigate with full view of your surroundings.
Learn More
1 / 4
INTRODUCING RIDE COMMAND+
RIDE COMMAND+
Having your machine equipped with RIDE COMMAND+ takes all guesswork out of owning it. Check your vehicle’s health, location and maintenance schedule all from the palm of your hand.
LEARN MORE
INTRODUCING RIDE COMMAND+
RIDE COMMAND+
Having your machine equipped with RIDE COMMAND+ takes all guesswork out of owning it. Check your vehicle’s health, location and maintenance schedule all from the palm of your hand.
LEARN MORE
Discover RZR
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Recreation
Tips for Side-by-Sides & ATV Sand Dune Riding
4 MIN READ
Jump Cuts
SENDING IT in the Streets of Long Beach
8:09
Shop Talk
The 181HP Turbocharged 925CC RZR Engine
5:34
POLARIS FACTORY RACING
The Polaris Factory Racing Team is a New Way to Look at SxS Racing
2:02
Discover RZR
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Tips for Side-by-Sides & ATV Sand Dune Riding
4 MIN READ
Jump Cuts
SENDING IT in the Streets of Long Beach
8:09
Shop Talk
The 181HP Turbocharged 925CC RZR Engine
5:34
POLARIS FACTORY RACING
The Polaris Factory Racing Team is a New Way to Look at SxS Racing
2:02
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Polaris | Location, Constellation, & Facts | Britannica
Polaris | Location, Constellation, & Facts | Britannica
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Polaris
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The Nine Planets - Polaris
Sky & Telescope - Meet Polaris, the North Star
Live Science - Something strange is going on with the North Star
The Planets - Polaris Star – Facts and Info about the North Star
Lunar and Planetary Institute - Polaris
Royal Museums Greenwich - Ursa Minor and Polaris
Space.com - Polaris: How to find the North Star
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External Websites
The Nine Planets - Polaris
Sky & Telescope - Meet Polaris, the North Star
Live Science - Something strange is going on with the North Star
The Planets - Polaris Star – Facts and Info about the North Star
Lunar and Planetary Institute - Polaris
Royal Museums Greenwich - Ursa Minor and Polaris
Space.com - Polaris: How to find the North Star
Also known as: Alpha Ursae Minoris
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Alpha Ursae Minoris
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PolarisView from within the Polaris triple star system; artist's rendering. The North Star is labeled Polaris A.(more)Polaris, Earth’s present northern polestar, or North Star, at the end of the “handle” of the so-called Little Dipper in the constellation Ursa Minor. Polaris will be closest to the north celestial pole in about 2100, and, because of the precession of Earth’s axis, in several centuries Polaris will be several degrees away. Polaris is actually a triple star, the brighter of two visual components being a spectroscopic binary with a period of about 30 years and a Cepheid variable with a period of about 4 days. Its changes in brightness are too slight to be detected with the unaided eye. The apparent visual magnitude of the Polaris system is 2.00. It is about 447.6 light-years from Earth, and, because it is the closest Cepheid variable, measurement of its distance is important for calibrating other means of measuring cosmic distances. See also polestar. The Editors of Encyclopaedia BritannicaThis article was most recently revised and updated by Erik Gregersen.